SOmETIMES AN OLD BRAND NEEDS A POLISH
Authenticity is hard to find but if it’s part of the brand story tell it.
Rebranding A Mexican Food brand.
SOmETIMES AN OLD BRAND NEEDS A POLISH
Authenticity is hard to find but if it’s part of the brand story tell it.
Rebranding A Mexican Food brand.
Tapping into authentic cooking.
Que Pasa has an authentic story that relates the way corn masa was produced in ancient times with volcanic stones. That become an important inspiration in the rebrand.
ONLINE PRESENCE KEY - Desktop & Mobile
Continuing the branding onto the web in both mobile and desktop was key and making that experience unique was key to its success.
There are many stories to tell about the brand, it’s history and the authenticity of the product creation process that are better created and shared online.
Website
Online presence is the key and it was really important to ensure the packaging was reflected and enhanced in both formats.
Packaging that shelf blocks
It’s critical to have a good shelf strategy when developing brands and products for the retail space. The Que Pasa masthead is unique and has ben used primarily for contrast in a busy category.
The product is secondary to the brand in this experience and the consumer should always see it as a block of like products on shelf. Its repetitive blocking and strong branding can be seen from afar.
Whether you like Yellow Corn Chips, Red Corn Chips or any other Que Pasa chips, on shelf you’ll always remember the brand from its memorable masthead. The product hierarchy helps consumers decide which bag to choose but they will always come back to Que Pasa.
GALLERY
