waking up to a new brand message
From concept to Counter, we walk you through the whole experience.
Creating A Brand From Scratch.
DESIGNING SOMETHING MEMORABLE
From concept to Counter, we walk you through the whole experience.
CREATING A BRAND FROM SCRATCH.
Making coffee your Wake Up Cup.
Creating a memorable masthead with an equally identifiable icon creates a eye popping shelf blocker for consumers. Pair that with an on-the-mark tagline that people won’t forget, this brand is positioned for a Big Win!
Packaging that POPS OFF SHELF
Standing out on shelf with a memorable brand/icon is the key to a sucessful brand in a CPG environment.
And, in-store the creative usage of this iconic brand on bags, cups, and other swap will keep the brand in peoples hands. Look out Starbucks!
ONLINE PRESENCE IS KEY - Desktop & Mobile
Using the one colour, simplified logo lets the user focus more on the community of coffee on the website. Ordering product or their morning cup on their way to work, its just simple…easy.
The online experience is primarily mobile for coffee and the UX experience was tailored to that flow. Clicks to checkout is important when time is the currency.
Website
Moving toward a more contemporary look was the first step to being accepted as a mainstream brand. Shedding the old.
Social campaigns
Social campaigns were designed around ocassion. The morning coffee drive-thru, the lunch time pop out for coffee with a collegue and the home experience before and after work.
Marketing online focusses around the “Wake me Up Cup” positioning. Starting your day with Joe’s is just the start of your interaction with the brand. Subsequent messaging solves users’ taste profiles.
BRANDS
