New vodka Kombucha branding
Do we need another alcohol beverage? That was the big challenge, how to stand out!
Standing Out on a Busy shelf.
Power of a brand that talks to you.
We wanted to talk from the shelf…”PICK ME!” Using the hand to form the dot on the “I” we were able to make a unique logo that illustrates the action we wanted the consumer to make.
Making a splash OUTDOORS
We wanted to create a billboard campaign for the brand that showcased the products in a way consumers related to…chilling poolside. Bright colourful bckgrounds match the product and infer bold flavours.
Getting the positioning right is imperative for a new product in a relatively new category, Vodka Kombucha Seltzers. Common, easy to recognise occasions where drinking isn’t the main event makes it easier for consumers to try.
ONLINE PRESENCE IS KEY - Desktop & Mobile
A simple website for the brand showcases the product and where it can be purchased. The site focusses on the occasions and the unique ingredient recipe profiles of each flavour.
The ”Pick Me” lineup is a unique product as it combines the healthy aesthetic of Kombucha with a clean Vodka seltzer. It’s this one of a kind combination that inspired the name that makes you want to pick it off the shelf!
Website
Set in a liquor or beer and wine store setting this look reinforces the place of purchase on the mobile and desktop experience.
BRANDS
