TIME TO ELEVATE YOUR TIRED BRAND?
Elevating a well known brand without appearing too expensive for your regular consumers.
ReFreshing A frozen food Product Line.
TIME TO ELEVATE YOUR TIRED BRAND?
Elevating a well known brand without appearing too expensive for your regular consumers.
ReFreshing A frozen food Product Line.
Creating subtle authenticity.
Authenticity and be over the top especially if it is seen to be stereotypical. Small additions like the wooden mantle gave this exploration a subtle bump.
Creating subtle authenticity.
Authenticity and be over the top especially if it is seen to be stereotypical. Small additions like the wooden mantle gave this exploration a subtle bump.
Packaging refresh concepts
Seen merchandised on their sides in the frozen food refrigerator, these products needed to be easily readable as well as portray the brands authentic history without appearing as a value brand.
Dividing the front of pack in half allowed for the product and brand to safely communicate the hierarchy while the heavy pattern in the background hints to the ethnic authenticity in a subtle way.
Packaging that shelf blocks
Vertically, these products shelf block nicely with the blue pattern popping out from the darkness of the refrigerator shelf. The possible use of foil and matte finish add to the readability and elevate the packaging.
Colour was the main indicator for product differentiation, so it was easy to distinguish between products that may look similar on-shelf. With the top line using a shield to show “Premium”, the hierarchy for pricing made sense.
ONLINE PRESENCE IS KEY - Desktop & Mobile
Continuation of the brand execution for the mobile and desktop experiences allowed us to control the environment for viewing better. Rather than photos of the product, angle perfect 3d mockup were created.
By doing this we could create angles and dramatic lighting effects that made the products pop off the screen. The online experience became an even more important tool than expected as a result.
Website
These web concepts showed the client what their brand could look like and how it could be dramatically be improved compared to their current site.
Static & animated campaigns
The online ad campaigns reflected much of the new branding but the transition was still in presentation. These ads reflect the new direction in creative but still use much of the previous assets.
These ads show the old look and feel but new thinking regarding positioning and communication. An elevated look, feel and message is coming! Stay tuned this brand will be coming to a freezer near you soon!
Static & animated campaigns
The online ad campaigns reflected much of the new branding but the transition was still in presentation. These ads reflect the new direction in creative but still use much of the previous assets.
Moving toward a more contemporary look was the first step to being accepted as a mainstream brand. Shedding the old.
GALLERY
