TRANSFORMING THE GAME OF HOCKEY
Hockey may not have the cache of soccer but this brand needed to reflect it
CREATING AN NEW ENGAGING SPORTS BRAND.
TRANSFORMING THE GAME OF HOCKEY
Hockey may not have the cache of soccer but this brand needed to reflect it
CREATING AN NEW ENGAGING SPORTS BRAND.
Start with a memorable icon.
The brand icon is meant to show transformation in a simple way that players can relate to. the gradation of colour helps with the concept of fluid movement between two states.
Unisex Product lines that tier
It was important to create a design that could be easily tiered and distinctive for both male and female athletes as well as the different players levels.
Using the same design the three applications created appear to be quite different while still be targeted to the specific player. This was a huge win!
ONLINE PRESENCE IS KEY - Desktop & Mobile
Taking the brand online was fun with a new exciting look. Each product was given its own page and the graphics were featured heavily to appeal to the user.
While not part of the original design, video is meant to be featured strongly on the design to tell and better, more compelling story.
Website
Moving toward a more contemporary look was the first step to being accepted as a mainstream brand. Shedding the old.
Sharing on social media
Appearing on social channels will be an opportunity to showcase the product and garner endorsements from high level players and influencers.
With so many products and ways to build the brand Loki has just started their journey online and on social. The foundation has been laid, now its go time.
Branded apparel store
It’s hard to imagine any engaging sport brand without a vibrant and extensive online store, Loki saw the opportunity and asked us to go crazy! We delivered.
Aside from sticks this brand now has everything from t-shirts, shorts, skirts, bags, hats and a variety apparel to offer and keep their brand out front.
GALLERY
