New vodka Kombucha branding
Do we need another alcohol beverage? That was the big challenge, how to stand out!
Standing Out on a Busy shelf.
Power of a brand that talks to you.
We wanted to talk from the shelf…”PICK ME!” Using the hand to form the dot on the “I” we were able to make a unique logo that illustrates the action we wanted the consumer to make.
Making a splash OUTDOORS
We wanted to create a billboard campaign for the brand the showcased the products in a way that the consumer related it to…chilling poolside.
We wanted viewers to relate to the visual without copy so that brand and product told the story in way that put them in the moment…to feel the moment.
ONLINE PRESENCE IS KEY - Desktop & Mobile
A simple website for the brand showcases the product and where it can be purchased. The site focusses on the occasions and the unique ingredient recipe profiles of each flavour.
The ”Pick Me” lineup is a unique product as it combines the healthy aesthetic of Kombucha with a clean Vodka seltzer. It’s this one of a kind combination that inspired the name that makes you want to pick it off the shelf!
Website
Set in a liquor or beer and wine store setting this look reinforces the place of purchase on the mobile and desktop experience.
GALLERY
