Making a product kid friendly
ReFreshing A Kids Cereal Product Line.
Just add Fun milk splashes, bold saturated colours & engaging animals for Kids!
Making a product kid friendly
ReFreshing A Kids Cereal Product Line.
Just add Fun milk splashes, bold saturated colours & engaging animals for Kids!
Making cereal fun for kids.
EnviroKidz® was on a downward slide prior to this refresh but a few insights and a lot of iterations later it was reinvigorated!
Making cereal fun for kids.
EnviroKidz® was on a downward slide prior to this refresh but a few insights and a lot of iterations later it was reinvigorated!
ONLINE PRESENCE IS KEY - Desktop & Mobile
This site design was the basis for the final, its primary job was to give consumers all the information they needed to make informed decisions for their kids.
However, purchasing online became a bigger than expected feature as did the introduction of new products for launch.
Website
Product was key in developing this experience and a clean shopping flow was the main priority over brand. I’d simple in its execution for a reason.
Packaging that shelf blocks
Adding a bowl splash and saturating the color palettes along with some strategic claims that pop on pack gave these products a new life that kids resonated with.
And, creating a repetitive bowl position with continuous fauna set the foundation for the front of pack that added to the fun aspect in shelf.
POP Displays and sales collateral
Buyers are always looking for something unique to sell on shelf. This handbook was created to show all the new features the Envirokids brand had considered and improved upon during the refresh process. The handbook doubled as a catalogue so the buyer could order directly from it with a barcode sheet at the back. Simple but effective.
POP Displays and sales collateral
Buyers are always looking for something unique to sell on shelf. This handbook was created to show all the new features the Envirokids brand had considered and improved upon during the refresh process. The handbook doubled as a catalogue so the buyer could order directly from it with a barcode sheet at the back. Simple but effective.
With a long storied past, Envirokidz has a lot to lose in trying to refresh the brand. After a lot of work and testing the brand reentered the market and quickly regained the lost market share eventually getting a 12% lift in sales over the first 12 months. Success followed and new listing were invited in the process. Win, Win!
GALLERY
